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After reading my previous blog and posts on Facebook about “Do The Rex” a friend of mine got curious and asked me about my reasons for liking the ‘new cool’ condom ad on the block by Durex. Below is the gist of our conversation and my reasons.

[3:41:44 PM] Curious Friend: throwing a party tonight and this is the theme

[3:41:44 PM] Curious Friend: https://www.youtube.com/watch

[4:11:14 PM] Me: Haha! full on

[4:11:17 PM] Me: Have fun

[4:15:42 PM] Curious Friend: haha

[4:15:44 PM] Curious Friend: tell me

[4:15:47 PM] Curious Friend: i’m asking for curiosity

[4:15:57 PM] Curious Friend: what did you like in the dithered commercial?

[4:16:04 PM] Curious Friend: dotherex

[4:16:24 PM] Me: it’s pretty cool, a commercial celeb doing do the rex

[4:16:39 PM] Curious Friend: so the dance move?

[4:16:47 PM] Me: I love it.

[4:16:59 PM] Curious Friend: so what things you liked?

[4:17:30 PM] Me: its generation appropriate, going mainstream without making it too sleazy, titillating or slow

[4:17:38 PM] Curious Friend: hmmm

[4:17:47 PM] Me: The right pick for celeb

[4:17:53 PM] Curious Friend: k

[4:17:53 PM] Me: quirky

[4:18:08 PM] Me: the dance move is also good, both of them are enjoying

[4:18:15 PM] Curious Friend: k

[4:18:26 PM] Me: and just getting the fun and amazing part of sex out

[4:18:33 PM] Curious Friend: k

[4:18:40 PM] Me: that when you have good sex, life is good, you smile and dance

[4:18:53 PM] Curious Friend: yup

[4:18:57 PM] Me: not just, chocolate flavor or ribbed for more pleasure kind of awkward ads etc.

[4:19:08 PM] Curious Friend: cool

[4:19:20 PM] Me: simple, bang on in the most effortless way!

[4:19:53 PM] Me: and yet telling people to have safe sex, more of a cool CSR initiative which will help them sell the product

[4:20:05 PM] Curious Friend: hmmm

[4:20:40 PM] Me: They have also set the move as ritual. When you have great sex, do the rex.

[4:21:35 PM] Curious Friend: k

[4:21:36 PM] Me: How much cooler can it get?

[4:27:34 PM] Curious Friend: hahahaha

[4:34:24 PM] Me: Dont you like do the rex music?

[4:35:18 PM] Curious Friend: well, purely from my snobbish point of view: no man. i think the move is over the top. the pink hoodie put me off. he dresses like a transvestite

[4:35:32 PM] Curious Friend: it’s a little too ‘mass’ for me

[4:35:49 PM] Curious Friend: i still like to see men as gentlemen – vinod khanna types

[4:36:01 PM] Curious Friend: and gentlemen don’t dance over the top do the rex.

[4:36:21 PM] Curious Friend: but i’m surprised that a lot of women in my timeline love it

[4:36:25 PM] Curious Friend: so i was curious

Have you seen it yet? Check it out here. How did you react to the ad? Did you like it or find it completely ridiculous? Do you find it sensible for India?  What’s your take on the entire “Do The Rex” thing? Share your thoughts as comments.

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Do the Rex by Durex India - Chat with a friend

Do the Rex by Durex India – Chat with a friend

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